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Article | July 31, 2005
Retailers: Paperboard can help evolve private label (sidebar)
Research identifies channel opportunities
After analyzing the rapid blurring and growth in retail channels Packaging & Technology Integrated Solutions offered these packaging possibilities for private-label brands:
• One unmet challenge in convenience stores is packaging that makes products easy to find on cramped shelves.
• A rapidly growing network within the convenience-store segment is specialized convenience-store distributors such as A.C. Hackney or Core-Mark. They order and rotate inventory and return unsold items. These distributors want to prevent shop-worn packaging while improving display capability adding convenience and reducing clutter.
• Dollar stores want durable packages that simplify stock rotation and sell the concepts of fun and impulse purchase.
• Mass merchandisers and traditional retailers also want stocking solutions. These include display cartons that show the product easy-to-stock packages and display racks and formats that sell particularly in aisle promotions.
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