Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
Article |

Private label in Europe is sweet on candy. . .

A recent Neilsen study indicates that the retailer brand confectionery market has grown significantly in Western, Central and Eastern Europe.
Print Reprint
FILED IN:  Venue  > Private label
     
In the United Kingdom, nearly a quarter of confectionery products sold were retailer brands in 2006. In France, the retailer brands of confectionery held 19.1 percent of the confectionery market, and in Germany, 35. 8 percent of the market was held by retailer brand confectionery. The biggest market share gains were in Hungary, Poland, and Slovakia, according to the study. Many confectionery companies, including Cadbury, Cemoi, and Leaf International are working on strategies to break into the eastern European markets.

Source: Foodproductiondaily.com

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.