Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective  Learn more >>
Article |

C-stores are going upscale with own wines

These small marts are introducing selections that make the stores a destination, and are gaining popularity among household incomes of up to $75,000.
Print Reprint
FILED IN:  Venue  > Private label

Shoppers are beginning to purchase some products in nontraditional channels, and it’s one trend that bears watching as cash-strapped consumers rewrite the rules on where and how they shop, and retailers and national brands respond with new products and marketing strategies. Wine is a perfect example of this trend.

New wine brands are cropping up at convenience stores, of all places, under the stores’ private-label names. Convenience Store News, citing Nielsen data, finds that private-label wine sales increased by more than 10% in a four-week reporting period late in 2009, compared with the same time a year earlier. These sales are being spurred by C-store brands such as 7-Eleven’s new Yosemite road wines.

Nielsen says the rate of growth for convenience stores’ own wines is growing faster than for national-brand wines. And consumers with household incomes of up to $75,000 are purchasing many of these store-brand wines.

Wine’s move into C-stores is further evidence that shoppers are breaking the rules about where they purchase certain products. The convenience store no longer is a lower-end retail channel but is evolving into one that offers premium products at a premium price in its own right—and makes the store a destination.


Add new comment

42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!


Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!

New Issue Alert

Packaging World Magazine


Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development


Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.