Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download Download this free, 150-page Pharmaceutical Serialization Playbook jam-packed with strategies for success and pitfalls to avoid.  Learn more >>
Article |

Wire stopper cap makes a comeback

Retro packaging strikes again. St. Louis-based Anheuser-Busch is the latest player in the retro game, reaching all the way back to the late 1800s for old-time appeal.
Print Reprint
FILED IN:  Venue  > On-premise
     

Starting in early December 16-oz bottles of its new Faust beer are topped off by an old-fashioned stopper cap supplied along with the bottle by E.Z. Cap (Calgary Alberta Canada). Although the mechanism's design hasn't changed much in 100 years the materials have. For better sealing a polypropylene cap is used instead of ceramic and an unidentified injection-molded polymer replaces the traditional silicone rubber washer. The bottle which features detailed embossing also common to that era is produced by Vitro Packaging in Mexico (U.S. office: Dallas TX) for E.Z. Cap which owns the mold. The package is being tested only in Annapolis MD and is restricted to on-premise sales. The brewer says the price of the beer is about $1.25 over that of a 12-oz microbrew or specialty beer re-flecting both additional product as well as increased packaging costs. The Faust brand itself is a revived relic first brewed by the company in 1885.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.