- Contract Packaging
- Leaders in Packaging
Article | October 31, 1999
New technology blocks light from Beck's Light beer
New glassmaking technology, patented in Europe by Nienburger Glas GmbH (Nienburg, Germany) adds an effective ultraviolet light barrier to clear glass bottles that are now being filled with Beck's Light.
The new light beer begins testing this month in three U.S. cities and the state of Rhode Island.
In the past most imported beers were filled into amber or green glass bottles to protect the flavor from degradation caused by light particularly UV rays from the sun or indoor lighting. Nienburger a wholly owned subsidiary of Brauerei Beck & Co. Bremen Germany developed and patented a modified glass composition that produces a bottle with higher resistance to flavor-damaging light rays. Extensive testing by the brewery proved the clear bottles protect the freshness of Beck's Light as well as a standard tinted bottle.
The 12-oz bottle is sold for on-premise consumption as well as in six- and 12-packs for retail sale.
Related Sponsored Content
E-BOOK SPECIAL REPORT
44 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.