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Article | June 30, 2001
Light beer grabs new star
Lone Star Light showed off its new package design at the Seventh Annual Great Texas Beer Festival on May 22. According to San Antonio, TX-based Pabst Brewing Co., LS Light was redesigned to differentiate the brand as a stand-alone, as opposed to its previous stance as a “light version” of Lone Star.
The LS Light label design prominently features a silver star in place of the LS gold star and the tag line “Reach for the Silver Star."
The 12-oz bottle from Owens-Brockway (Toledo OH) is decorated with a 42-lb metallized paper label supplied by NorthStar (Milwaukee WI) and Inland Printing (La Crosse WI). LS Light label is offset-printed in five colors.
Paperboard cartons for both brands are supplied by Riverwood International (Atlanta GA). Bottles are packed in six-pack baskets and 12-pack wraps; aluminum cans from Ball Container (Broomfield CO) are sold in 12- 18- and 24-packs.
At the festival LS Light was voted the best domestic beer in the Media and People’s Choice categories. According to the company the retail price differs by retailer and on-premise location.
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