Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective  Learn more >>
 
Article |

Light beer grabs new star

Lone Star Light showed off its new package design at the Seventh Annual Great Texas Beer Festival on May 22. According to San Antonio, TX-based Pabst Brewing Co., LS Light was redesigned to differentiate the brand as a stand-alone, as opposed to its previous stance as a “light version” of Lone Star.
Print Reprint
FILED IN:  Venue  > On-premise
     

The LS Light label design prominently features a silver star in place of the LS gold star and the tag line “Reach for the Silver Star."

The 12-oz bottle from Owens-Brockway (Toledo OH) is decorated with a 42-lb metallized paper label supplied by NorthStar (Milwaukee WI) and Inland Printing (La Crosse WI). LS Light label is offset-printed in five colors.

Paperboard cartons for both brands are supplied by Riverwood International (Atlanta GA). Bottles are packed in six-pack baskets and 12-pack wraps; aluminum cans from Ball Container (Broomfield CO) are sold in 12- 18- and 24-packs.

At the festival LS Light was voted the best domestic beer in the Media and People’s Choice categories. According to the company the retail price differs by retailer and on-premise location.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.