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Light beer grabs new star

Lone Star Light showed off its new package design at the Seventh Annual Great Texas Beer Festival on May 22. According to San Antonio, TX-based Pabst Brewing Co., LS Light was redesigned to differentiate the brand as a stand-alone, as opposed to its previous stance as a “light version” of Lone Star.
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FILED IN:  Venue  > On-premise
     

The LS Light label design prominently features a silver star in place of the LS gold star and the tag line “Reach for the Silver Star."

The 12-oz bottle from Owens-Brockway (Toledo OH) is decorated with a 42-lb metallized paper label supplied by NorthStar (Milwaukee WI) and Inland Printing (La Crosse WI). LS Light label is offset-printed in five colors.

Paperboard cartons for both brands are supplied by Riverwood International (Atlanta GA). Bottles are packed in six-pack baskets and 12-pack wraps; aluminum cans from Ball Container (Broomfield CO) are sold in 12- 18- and 24-packs.

At the festival LS Light was voted the best domestic beer in the Media and People’s Choice categories. According to the company the retail price differs by retailer and on-premise location.

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