Article |

Ideas for making packaging and P-O-P displays team players

The product, the package, and the budget are in place for point-of-purchase. Here’s how to integrate them for maximum branding muscle.
FILED IN:  Venue  > High volume retailer

Point-of-purchase displays offer brand marketers another tactic for capturing shoppers’ attention as they make their purchase decision. But to maximize effectiveness, P-O-P displays, and the packages they hold, must work together.

P-O-P displays, says an article in Plastics Today, shouldn’t be viewed as an overhead cost. Aisle displays are investment in your brand, and the better that packaging and displays complement each other, the better sales will be.

The article lists the following seven tips to improve sales with P-O-P displays:

1. Get your audience’s attention.

2. Integrate product information with the display.

3. Differentiate featured products.

4. Keep it uniform.

5. Monitor the competition.

6. Do your homework.

7. Discuss your program with an expert. In addition, consider individual retailer requirements. One retailer’s designated height for P-O-P displays might be several inches different than another retailers.

Patrick Sbarra, president of New Creature, also cautions that design considerations are different for club stores and mass merchandisers. Factors may include different package sizes, lighting, and aisle width, among others.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs: 2014 edition
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.