Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 140-page Flexible Packaging Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »
Glenroy invites you to download this playbook.
Article |

Pump up sales at service station C-stores?

Opportunities seem plentiful at these small marts. The margins exceed those for selling gas, and packaging can play a role in helping move shoppers in and out of the store.
Print Reprint
FILED IN:  Venue  > Convenience store
     

Service station C-stores often are an overlooked distribution channel in the marketing plan for consumer packaged goods, but as a posting in Supermarketguru.com points out, they’re evolving fast with more sophisticated product offerings.

Why are these mini-marts worth a look? Because there are 145,000 of them, and they’re looking for products that enhance value. In particular, they want food and beverage products that save consumers time and keep food fresher, such as squeezable drink pouches that can be purchased and immediately consumed.

Opportunities abound. Though 75% of service station C-stores’ revenue is derived at the gas pump, those sales account for only 32% of gross profits. The takeaway is there is money to be made, and further brand exposure is possible, in these small stores.

Keys to success are knowing both the fast-paced spend-and-consume pattern of shoppers who purchase items at these stores and also the store layout. Supermarketguru.com points out that these store layouts minimize right angles to maximize product visibility and store flow. How can packaging be adapted for your brand to succeed in this store environment?

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.