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Menasha Packaging Company: Menasha Packaging introduces MoPulse shelf-ready tray

Automated tray runs in-line to reduce assembly time and production costs.
FILED IN:  Venue  > Convenience store
Menasha Packaging introduces the exclusive M•PULSE Shelf-Ready Tray, which was specifically engineered to offer cost-saving solutions for Consumer Product Goods (CPG) companies and retailers with a focus on food, household and personal care product lines. The new M•PULSE Shelf-Ready Tray uses our new technology, which allows multiple streams of corrugated to be glued in a single pass. The process reduces packaging SKUs and can eliminate the need for co-packing. CPGs can take full advantage of Menasha Packaging’s latest innovation by shipping the M•PULSE Shelf-Ready Tray directly to the retailer, where it’s ready to display on the shelf.

According to assistant sales manager, Angie Shepard, "M•PULSE ties directly into the Menasha Packaging mission, which is to offer innovative solutions to help our customers move and sell their products. Ultimately, our goal with the entire M•PULSE line is to reduce the cost of goods sold and provide high-impact solutions for retail distribution channels such as Food, C-Store, Drug, Club, Mass and DIY."

In addition to reducing assembly time and materials used, the M•PULSE Shelf-Ready Tray frees up valuable warehouse and shelf space, offering CPGs and retailers increased merchandising opportunities. In the long run, these benefits lower production costs that may be recognized by lower price points at the consumer level.

"We saw a need to provide our customers with solutions that would accelerate speed-tomarket," said Shepard. "The M•PULSE Shelf-Ready Tray streamlines the process for CPGs and retailers, substantially reducing labor and packaging times. M•PULSE is truly a shelf-ready innovation."

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