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FruitWorks roll in custom PET

In testing in Baltimore and Hawaii since 1997, FruitWorks from Purchase, NY-based Pepsi-Cola is expected to complete its national rollout in the first quarter of this year.
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FILED IN:  Venue  > Convenience store
     

Packaging has been redesigned says a Pepsi press release “with new bright-colored graphics and a crisp bold typeface.”

FruitWorks is a light-tasting noncarbonated juice drink in five flavors with as much as 5% fruit juice content. The 20-oz bottles are injection/stretch blow-molded of polyethylene terephthalate in custom molds and the 28-mm threaded polypropylene closures are injection- or compression-molded depending on supplier. That’s about all the packaging information Pepsi is providing at this time other than to say that the bottles can be filled at ambient temperatures by just about any facility in the Pepsi bottling group.

And aimed at teens and young adults FruitWorks has a suggested retail price of 89¢ to 99¢. It’s sold primarily through C-stores and other “on-the-go” outlets.

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