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Article | February 29, 2000
FruitWorks roll in custom PET
In testing in Baltimore and Hawaii since 1997, FruitWorks from Purchase, NY-based Pepsi-Cola is expected to complete its national rollout in the first quarter of this year.
Packaging has been redesigned, says a Pepsi press release, with new, bright-colored graphics and a crisp, bold typeface.
FruitWorks is a light-tasting, noncarbonated juice drink in five flavors with as much as 5% fruit juice content. The 20-oz bottles are injection/stretch blow-molded of polyethylene terephthalate in custom molds, and the 28-mm threaded polypropylene closures are injection- or compression-molded, depending on supplier. Thats about all the packaging information Pepsi is providing at this time, other than to say that the bottles can be filled at ambient temperatures by just about any facility in the Pepsi bottling group.Learn about packaging innovation at The Packaging Conference in Orlando, February 3-5, 2014
And aimed at teens and young adults, FruitWorks has a suggested retail price of 89¢ to 99¢. Its sold primarily through C-stores and other on-the-go outlets.
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