Article |

Under pressure

Coming up with a container that appeals to consumers, fits retailers’ shelving schemes, and withstands internal pressure as high as 60 psi is no easy task.
Print Reprint
     

But that’s the kind of container that distributor Tricor Braun provides and blow molder H.D. Hudson produces for Madison GA-based Gro Tec Inc.’s Eliminator Weed and Grass Killer (see packworld.com/go/c096). The container was recently judged Best of Show in the 2004 NACD Packaging Awards competition.

Inside the container is 1.33 gal of liquid weed killer costing about $11 at retail. Product is dispensed through a spray nozzle after the user activates a built-in pump. To enable the container to withstand the internal pressure produced by the pump the sidewalls were designed to be on the heavy side. The curved four-footed base also helps “distribute” and thus minimize stress says Tricor Braun. Empty-bottle weight is 520g (16.72 oz).

Design requirements also called for an ergonomically designed handle an indented area near the base for hose storage and a second indentation for the pump nozzle. Moreover the shape had to fit efficiently on Wal-Mart’s shelves without diminishing shelf impact.

Graphics are carried on a pressure-sensitive polypropylene label printed flexo in six colors. It’s supplied by CCL Label. —PR

For more NACD award winners see: packworld.com/go/w126

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.