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Article | January 31, 2005
Gaining ROI through anticounterfeiting tactics (sidebar)
Combatting counterfeiting isn’t easy, and it’s not inexpensive. The tangible capital outlays to go to battle may include costs for packaging equipment, equipment integration, and ongoing materials expenses.
The return on those investments can include the following:
• Fewer expired returns
• Increased sales due to market appearance
• Reduced counterfeit and diversion losses
That’s according to consultants Joseph F. Noferi, Esq., and Ralph L. Dillon, Compliance Surety Associates. Noferi delivered a presentation entitled “Justifying Your Investment in anticounterfeiting” during Pack Expo International, held in Chicago in November. For a more detailed look at the session, visit www.pmmi.org/ms/peconf/mll.pdf. —Jim Butschli
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