Article |

What's old is new...

Cadbury Dairy Milk, U.K., celebrated a 100-year anniversary by reviving packaging designs from as long ago as 1905 on a range of products called the Centenary Heritage Collection.
Print
FILED IN:  Trends and Issues  > Global
     
The line, launched at Christmas, included a centenary collection box with five 200g Cadbury Dairy Milk bars, each with a different design, a twin-pack of chocolate bars, a centenary collection tin and a branded mug pack.

Source: Brand Republic

Related Sponsored Content

E-Book Special Report
Total Cost of Ownership
Sign up to receive timely updates from our editors and download this E-Book Special Report to learn how to calculate the true Total Cost of Ownership (TCO) of your packaging machinery.
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
PACKAGING MACHINERY
SPECIAL INTEREST
PACK EXPO
Each newsletter ranges in frequency from once per month to a few times per month at most.