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Water to beat "fizzy drinks" in five years...

says new study from Zenith International.
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FILED IN:  Trends and Issues  > Global
     
 "Across the world consumers are increasingly turning to bottled water as it becomes more accessible and as the health and hydration benefits become more widely accepted," said Zenith research director, Gary Roethenbaugh. Western Europeans remain the biggest bottled water consumers with others catching up. The "Australasia" region is on the verge of taking over the number one spot, with China and Indonesia pushing the top five. The United States and Mexico, meanwhile, were the largest national markets in 2004.

Source: Nutra Ingredients.com EUROPE

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