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Functional foods are failing to win consumer confidence on both sides of the Atlantic...

according to a report from market analyst Datamonitor.
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FILED IN:  Trends and Issues  > Global
     
 Food industry not trusted for outlandish claims made in the past and communications on health benefits are unclear. Although sales of functional foods have increased by around seven percent a year between 1999 and 2004, the report, entitled Functional Foods and Drinks, concludes many consumers do not buy products containing added active ingredients that provide benefits beyond basic nutrition because they do not trust producers.

Source: NUTRA Ingredienet.com EUROPE

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