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Traditional appearance meshes with modern functionality

Classic packaging designs are resurfacing in some categories to make new products look old and attract consumer interest through nostalgia.
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Here’s one example in health and beauty aids.

The Body Shop uses a clip jar for three products in its Spa Wisdom line. The jars from RPC Bramlage are styled on the classic hermetically sealed metal-handle glass storage jar.

A galvanized-metal handle and thermoplastic elastomer (TPE) sealing ring top off the jars which are injection-molded of polyethylene terephthalate (PET) and screen-printed in two colors.

The 125-mL jar is used for Africa Spa Honey Butter the 200-mL jar holds Africa Spa Rich Body Balm and the 350-mL jar contains Africa Spa Salt Scrub.

This package suggests an upscale product and it could also work well in foods gifts and storage.


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