Article |

Teas take aim at teens

At the Pepsi Lipton Tea Partnership of Somers, NY, new graphics, new package sizes and a new Carribean Cooler flavor are sprouting like spring tulips.
Print
     
Teas take aim at teensTeas take aim at teens

Last month the joint venture firm unveiled what it calls "high-intensity" graphics (right) for its Lipton Brisk brand; also shown (left) are the graphics that have been replaced. It's an effort says vp marketing and sales Rick Kundrat "to attack the only remaining strengths of our competitors-Snapple and Arizona-by going after a larger share of the teen market."

For the first time Lipton Brisk also will be packaged in 20-oz and 1-L Big Slam bottles both made of polyethylene terephthalate. Already available in 12-oz cans and 2-L PET bottles Brisk in these new package sizes should be just the ticket for the convenience stores teens frequent.

Already dominant in the fast-growing $1.8 billion ready-to-drink tea category the Pepsi Lipton Tea Partnership is obviously determined to stay on top. "We're going to work harder to make Lipton Brisk available in all of the right places packages and flavors for all of our teenage consumers" says general manager Eric Reinhard.

Related Sponsored Content

E-BOOK SPECIAL REPORT
44 Best Package Designs: 2015
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
PACKAGING MACHINERY
SPECIAL INTEREST
PACK EXPO
Each newsletter ranges in frequency from once per month to a few times per month at most.