Defying traditional notions of protective packaging, IBM ships an all-in-one pack for preconfigured point-of-sale computer terminals. Customers no longer receive separately boxed components, escaping baffling product setup.
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The one pervasive element of the repackaging program is a new graphics approach for all its products. "We wanted to provide product and packaging innovation to the tea category, while giving a more unified branding look to the line," says Pam Aulisi, Lipton's manager of package design.
Distinguished packaging for perfume "duplicates" creates an air of a well-established presence for new manufacturer/marketer d'essence. Impressive results merited an award from the Paperboard Packaging Council.
Polypropylene bottle earns top award by providing functionality and contact clarity for cocktail mixes sold for on-premise use. Other easy-to-use containers also won awards, as did containers differentiated by decoration.