The one pervasive element of the repackaging program is a new graphics approach for all its products. "We wanted to provide product and packaging innovation to the tea category, while giving a more unified branding look to the line," says Pam Aulisi, Lipton's manager of package design.
Distinguished packaging for perfume "duplicates" creates an air of a well-established presence for new manufacturer/marketer d'essence. Impressive results merited an award from the Paperboard Packaging Council.
Polypropylene bottle earns top award by providing functionality and contact clarity for cocktail mixes sold for on-premise use. Other easy-to-use containers also won awards, as did containers differentiated by decoration.
Hayes Machine Co. (Marshall, MI) is offering literature on the Hayes 520 intermittent-motion cartoner. The machine requires only 45 sq' of floor space and is suited for food products, ice cream and frozen novelties, as well as personal and pharmaceutical items.
Captive Plastics, Inc. (Piscataway, NJ) has released a new brochure that details the technical services provided in-house for the design, tooling, production and finishing of pharmaceutical, personal care, food and chemical specialties packaging.
Everyone from mom to Uncle Sam urges people to eat more fruits and vegetables as part of a healthful diet. So why did the Food and Drug Administration (FDA) allow only raw fruits and vegetables to make a "healthy" claim on food labels?