Article |

A tasty redesign

Tasty Baking Co. released a new and improved packaging look for its TastyKake products in March. The new graphics were designed to showcase Tastykake’s products with eye-catching photography that increases appetite appeal.
Print
     

The new design concept was carried out by DePersico Creative Group. “For all of us here this is a significant milestone as we continue to transform our company” says Charles Pizzi president and CEO of Tasty Baking Co. “Today we are announcing one of the most comprehensive packaging redesigns in the company’s 90-year history. We’ve done extensive testing of our new packaging with consumers and they loved this new design. The new design gives the brand a fresh modern look.” —ALR

Related Sponsored Content

E-BOOK SPECIAL REPORT
44 Best Package Designs: 2015
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
PACKAGING MACHINERY
SPECIAL INTEREST
PACK EXPO
Each newsletter ranges in frequency from once per month to a few times per month at most.