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FILED IN:  Sustainability  > Strategy

Do consumers pay the price when the Federal Trade Commission fails to enforce its Green Guides? Even as green marketing claims explode, since May 2000, the FTC has taken legal action against only three companies for violating the guidelines. Tell us what you think:

An ABC News/Good Morning America segment seeks to educate consumers on the growth of sustainable packaging, but does it clarify or confuse the issue? Is the network television show’s brief bit—wholly focused on PLA—representative of the consumer’s limited understanding of sustainability? Watch the clip and share your opinion:

Naked Juice introduces its reNEWabottle™, becoming the first nationally distributed brand to transition to 100% post-consumer recycled PET. One reader asks, “Why don’t more companies do what Naked is doing and package their beverages in PCR bottles?” Share your opinion:

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