Producers promote 100% recycled paperboard

"RPA-100% will drive home to customer companies retailers and consumers that buying 100% recycled paperboard is the most effective means of doing good for the environment and for themselves" says Bradley Currey Jr. president and CEO of Rock-Tenn Co. (Norcross GA). "As the largest end use of recovered paper products like old corrugated containers old newspapers and mixed office papers 100% recycled paperboard maximizes the recycling efforts of millions of American consumers" he says. Producers of recycled paperboard already consume 7.4 million tons of paper annually. The Alliance plans to create a powerful "brand" for 100% recycled paperboard within a marketing and promotional program consisting of publicity teacher training and environmentally-themed promotions with retailers.