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Podcast | October 1, 2008
PLA labels, too
Noble Juice has used a bottle made of polylactic acid since about 2006.
In fact, it claims to be the first super-premium juice to bring the “eco-savvy packaging to consumers nationwide.”
Now the firm is also decorating its 32-oz PLA bottle—supplied by Consolidated Container Corp. (www.cccllc.com)—with a full-body shrink-sleeve label made of PLA. Sleeveco (www.sleeveco.com) gravure prints the EarthFirst material, which it buys from Plastic Suppliers (www.plasticsupplies.com), in eight lively colors. Plastic Suppliers uses Ingeo biopolymer resin from NatureWorks LLC (www.natureworksllc.com) to produce its EarthFirst material.
“Along with providing distinctive super-premium flavors in environmentally friendly packaging, we are encouraging others in the industry to follow in our eco-friendly footsteps,” says Wade Groetsch, president of Noble Juice, which is located in Winter Haven, FL.
Noting that the bottle returns to nature in under 100 days when composted in an industrial composting facility, Noble Juice also says the process of producing its bottle emits 65% less greenhouse gas to the atmosphere than the manufacturing of “traditional plastic materials.”
The 32-oz containers of organic juice are shipped and merchandised under refrigeration and sell for about $3.49 at a variety of large retail chains, including Wal-Mart.
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