Article |

P&G not backing off on environment-friendly packaging

Despite diminishing public concern over environment-friendly packaging, Procter & Gamble, Cincinnati, OH, plans no changes in its pursuit. In fact, the company pointed out that its newly retired environmental guru, Tom Rattray, has been replaced by two people, Dr.
Print Reprint
FILED IN:  Sustainability  > Strategy
     

Robert J. Shimp associate director of environmental quality worldwide and by Margaret Gerber environmental specialist in environmental quality. In November (p. 2) PW erroneously reported that Rattray had not been replaced. "Basically the two of us in addition to an international network of other people within P&G have overall responsibility for advising the company on the environmental aspects of packaging" Shimp says "and for maintaining dialogue with outside organizations as Tom has done in the past." The company "wants to make sure no one gets the impression we're backing off any of the commitments that we made in the past. Or that we think the whole environmental aspect of packaging is unimportant simply because public interest in it has diminished" states Shimp. He enclosed an informative report "1996 P&G Environmental Progress Update" that may be available by faxing a request to P&G at 513/983-6312.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.