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Article | July 31, 1996
No-label look hits PET bottles
For 17 years The Body Shop's hair, bath and fragrance products have been filled in HDPE bottles. Now PET is taking over, along with a disc-style closure and a no-label look.
Based in Littlehampton England and represented in 46 countries around the globe The Body Shop is a high-profile skin and hair care products marketer. It's also well known for social consciousness: tests on animals are not allowed and packaging must be of the minimalist variety.
"We've always used packaging in its simplest plainest form so as not to distract from the product and so that from an environmental standpoint we don't use any excess materials" says Witold Brzeski direct