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No-label look hits PET bottles

For 17 years The Body Shop's hair, bath and fragrance products have been filled in HDPE bottles. Now PET is taking over, along with a disc-style closure and a no-label look.
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FILED IN:  Sustainability  > Strategy
     
Though HDPE bottles (below left) served The Body Shop well for many years, the new look of PET (above) is viewed by the firm aOnly a few change parts were needed as the labelers went from PE film to PP-based film labelsThough HDPE bottles (below left) served The Body Shop well for many years, the new look of PET (above) is viewed by the firm a

Based in Littlehampton England and represented in 46 countries around the globe The Body Shop is a high-profile skin and hair care products marketer. It's also well known for social consciousness: tests on animals are not allowed and packaging must be of the minimalist variety.

"We've always used packaging in its simplest plainest form so as not to distract from the product and so that from an environmental standpoint we don't use any excess materials" says Witold Brzeski direct