Download this free, 104-page Labeling Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more >>
Article |

New environment label bill in California

In an effort to bring California into compliance with federal environmental advertising claims guidelines by the Federal Trade Commission (FTC), industry is backing a state environment labeling bill prohibiting environmental marketing claims that do not meet or exceed requirements for substantiation, are not consistent with examples in the FTC guidelines, or are identified as deceptive claims by those guidelines.
Print Reprint
FILED IN:  Sustainability  > Strategy
     

Marketing claims include "ozone friendly" "biodegradable" "photodegradable" "recyclable" and "recycled." The California Senate has approved the bill but the California State Assembly still has to act on it.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.