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Article | March 8, 2011
New carton launched for eco-conscious wine enthusiasts
Bota Box, a wine producer of premium 3-L California varietals in Napa, CA, has announced an extension of its environmentally sensitive portfolio with the launch of 500-mL cartons from Tetra Pak.
Bota Box will roll out its new, vintage-dated 500-mL wines nationwide with four of its most popular varietals: Cabernet Sauvignon, Merlot, Pinot Grigio, and Chardonnay. Each is priced at $4.99.
“We take great care in making sure our wines are packaged in environmentally friendly packaging, and in doing so, [we] have received an overwhelming response from our customers,” says John Garaventa, senior brand manager for Bota Box. “We knew it was time to push the envelope by bringing something fresh and innovative to quality- and eco-conscious wine enthusiasts. For us, Bota wines in Tetra Pak cartons are a homerun: quality wine, sustainable packaging, and convenient size.”
The 3-L Bota Box—packaged in 100%-recyclable, unbleached, post-consumer fiber, printed with soy-based inks—is already the green choice for wine enthusiasts, according to Bota Box. Lightweight Tetra Pak cartons for Bota 500-mL packs will further those eco-friendly efforts by boasting a smaller carbon footprint than the equivalent amount of 750-mL glass bottles. The alternative packaging and size are said to reduce greenhouse gases by 75% and waste by 50%, cut fuel emissions due to the lighter shipping weight, and are produced primarily from paper, which is a renewable resource.
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