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Nestle to focus on packaging of luxury chocolates

During global recession, Swiss confectioner sees 3.5 percent sales gain for first half of year.
FILED IN:  Sustainability  > Strategy
Contrary to all the consumer behavior news about cutting back and tightening belts, people continue to pamper themselves in small ways, as Shelf Impact! editor Jim George points out during our Package Design Workshops.

Chocolate must be one of those ways!

Nestle confirmed this today with news they plan to step up package development for “luxury” chocolates when a new research facility opens later this month.

While raw material and packaging costs have gone up, particularly for tin plate, Nestle’ officials reported “organic growth” for all divisions, except bottled water.

As we have previously reported, bottled water (only a few years ago thought to be a rising star for packaging materials and machinery sales) has taken a huge hit due to environmental concerns in Western Europe and the U.S.

Moral of the story, eat your chocolates, but don’t drink the water!



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