Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »»
Article |

In-mold labels save trees

Lloyd’s Barbeque Co., a div. of Hormel Foods Corp. recently introduced new sustainable plastic tub packaging with in-mold labeling.
Print Reprint
FILED IN:  Sustainability  > Strategy
     

Lloyd’s Barbeque Co., a div. of Hormel Foods Corp. Austin, MN, is a leader in the fully cooked, refrigerated, microwaveable, heat-and-eat barbecue meat (beef, pork, and chicken) category. The company recently introduced new sustainable plastic tub packaging with in-mold labeling.

Lloyd’s BBQ discarded its old paper-sleeve labeling for its tubs. Now all dietary and product information is printed directly on the tub itself. This approach enables significant source reduction and enhances packaging sustainability. According to Lloyd’s statistics, the company has been able to eliminate the use of 973 tons of paper annually (equivalent of saving 9,734 trees) simply by removing the paper sleeves from the tubs.

The polypropylene tubs with IML labeling are supplied by Airlite Plastics Co. (www.airliteplastics.com). Each 1-lb, 2-oz tub of shredded meat yields five hearty sandwiches. In development for two years, the custom tubs and lids are injection-molded and feature stay-cool handles that make it easier for consumers to remove the heated tubs from the microwave oven after heating.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.