Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.
Learn more »»
Article |

Marketing book

"The Total Package: The Evolution and Secret Meanings of Boxes, Bottles, Cans and Tubes" explores the evolution of packaging throughout history and reveals ways in which manufacturers use marketing strategies to sell their products.
Print
FILED IN:  Sustainability  > Strategy
     

Available from Little Brown and Co. (New York NY) the book discusses impulse buying and environmental issues. Sells at $24.95 hardcover.

Related Sponsored Content

E-BOOK SPECIAL REPORT
44 Best Package Designs: 2015
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
PACKAGING MACHINERY
SPECIAL INTEREST
PACK EXPO
Each newsletter ranges in frequency from once per month to a few times per month at most.