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Marketing book

"The Total Package: The Evolution and Secret Meanings of Boxes, Bottles, Cans and Tubes" explores the evolution of packaging throughout history and reveals ways in which manufacturers use marketing strategies to sell their products.
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FILED IN:  Sustainability  > Strategy
     

Available from Little Brown and Co. (New York NY) the book discusses impulse buying and environmental issues. Sells at $24.95 hardcover.

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