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Article | March 31, 1996

Lipton restages tea mix packaging

A new high-performance rectangular paperboard canister--featuring revamped graphics--is leading Lipton's sugar-sweetened iced tea mixes in a major makeover.

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Coincident with the updating the Englewood Cliffs NJ-based company introduces a new brand Natural Brew in five flavors. Label graphics including a new Lipton logo were designed by Gerstman+Meyers (New York NY). The new rounded rectangular canister comes complete with adhesively-applied gravure-printed labels. The foil/paperboard package is being produced by a new linear manufacturing line at the development center for Sonoco's Consumer Products Division (Hartsville SC). It replaces a round canister also from Sonoco and offers improved convenience easier handling and better space efficiency all the way from fabrication to the pantry. A new foil/paperboard base offers Lipton a package with a stronger environmental story compared to the steel base on the previous round containers. The new canisters began shipping in early March in sizes from 24 to 80 oz.

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