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Eco-Choice and Wal-Mart's Packaging Scorecard

This is a sidebar the the story "Wet wipe maker pioneers "Eco-Choice" sustainability platform" which appears in the March, 2008 issue of Packaging World Magazine.
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FILED IN:  Sustainability  > Strategy
     

Guy & O’Neill’s Eco-Choice platform aims to deliver sustainable wet wipes to retail, medical, and industrial markets through manufacturing process changes and the use of natural fibers, ecologically sound formulations, and source-reduced, recyclable, or recycled packaging materials.

Although Eco-Choice wasn’t developed in response to Wal-Mart’s Packaging Scorecard, Guy & O’Neill is confident its new Eco-Choice wet wipes packages more than exceed Wal-Mart’s requirements.

“While Wal-Mart asked its suppliers for a five-percent reduction in packaging, we have come up with alternatives that in one instance provide a 66-percent source reduction in terms of package weight, and an 80-percent reduction in another pack, compared with traditional wet wipes packages that carry the same amount of wipes,” explains Jon Alexander, president and CEO of Fredonia, WI-based Guy & O’Neill Inc.

Wal-Mart represents one of the primary retail channels for many of the clients serviced by contract manufacturer/packager Guy & O’Neill. Its Eco-Choice wipes represent an alternative to many of the traditional wipes sold under various consumer packaged goods (CPGs) company brands that are contract-manufactured and packaged by Guy & O’Neill and other contract manufacturers.

“What the Scorecard really did is that once Wal-Mart put its weight behind this environmental push, it made all of our customers take notice,” says Alexander. “We started developing our Eco-Choice products and packages ahead of the Wal-Mart Scorecard, but we are developing our audience now that Wal-Mart has developed the Scorecard.”

To view the main article, "Wet wipe maker pioneers "Eco-Choice" go to, packworld.com/view24700.

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