Read More on:
Send to KindleDasani and Odwalla launch nationally in PlantBottle
The plant-based materials for both Dasani and Odwalla PlantBottle packaging are produced through a process that turns sugarcane into a key component for PET and HDPE plastic. Currently, PlantBottle packaging is made using sugarcane ethanol from Brazil, the only source widely recognized globally for its unique environmental and social performance, according to Coca-Cola. Brazilian sugarcane is primarily rain-fed and industrially grown on abundant, arable land using organic fertilizers. The plantations from which PlantBottle materials are sourced are located far away from Amazon rain forests, and their impact on biodiversity is reduced thanks to advanced farming practices and sound public policy.
Notes Coca-Cola, unlike other plant-based plastics, PlantBottle packaging is entirely recyclable and can be processed through existing systems. This ensures PlantBottle packaging can be repeatedly used, recycled, and reused. In addition, there are no differences in shelf life, weight, composition, or appearance between traditional PET plastic bottles and PlantBottle plastic bottles.
In late 2009, PlantBottle packaging was launched in the western U.S. and eight other markets around the world. To date, PlantBottle packaging is estimated to have eliminated the equivalent of 30,000 metric tons of carbon dioxide, or 3 million gallons of gasoline used to produce PET plastic bottles. Currently, Coca-Cola is working to further technology so other plant materials can be used in future PlantBottle packaging. The ultimate long-term goal is to turn waste into a resource, resulting in a carbon-neutral, 100%-renewable, responsibly sourced bottle that is fully recyclable.
“Several approaches to a PET package made entirely from plants have been successfully demonstrated in laboratory testing. We’re working to advance this breakthrough science to ensure it is commercially viable,” says Vitters. “PlantBottle packaging means only good things for everybody. We welcome others in the industry joining us in advancing the science behind packaging made from plants.”
The national rollout of PlantBottle packaging for Dasani will be supported by a national television spot breaking in April. Additional executions will include enhanced packaging graphics, as well as out-of-home, print, digital, and point-of sale-advertising to build awareness for PlantBottle packaging. Odwalla’s marketing program includes coupons, print advertising, and digital programs. New labeling point-of-sale materials for in-store displays will feature attention-grabbing messages such as “Paper or Plastic? Try Plant!”
Comments(0)
Add new comment