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Cradle-to-cradle catches on (sidebar)

Seven reasons to start a cradle-to-cradle packaging workgroup
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FILED IN:  Sustainability  > Strategy

Participants in the July meeting identified at least seven reasons a cradle-to-cradle packaging workgroup would have value to them:

• Distribution packaging which has the potential to affect the greatest number of companies first could be targeted for streamlining.

• Packagers can speak with a common voice to counter mass merchandisers who dictate environmentally

unsustainable package designs.

• Demand for more materials having a higher percentage of recycled content can be increased thus increasing the

economic viability of such materials.

• Collection and recovery issues can be addressed by a group in recognition of the fact that tackling the issue is beyond the means of any single company.

• The cradle-to-cradle concept can be leveraged to create new kinds of packages that add value for consumers.

• The industry can learn more about the additives and chemicals used in the manufacture of packaging materials and work together to substitute environmentally sustainable alternatives where appropriate.

• Being perceived as proactive about sustainable

packaging is better than being reactive especially in the eyes of consumers and regulatory bodies.

See the story that goes with this sidebar: Cradle-to-cradle catches on


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