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Article | March 10, 2011
Cat litter bag stands up and stands out on-shelf
Forty-two pounds of scoopable cat litter are now more visually inviting on shelf, easier to carry, and more sustainable, with The Clorox Pet Product Co.’s switch from a polypropylene pail to the FlexZiBox® flexible stand-up, handled bag from Nordenia.
Created for the Fresh Step brand, the new package was awarded Gold in both the Package Excellence and the Environmental & Sustainability Achievement categories.
The side-gusseted, resealable bag—said to be the first to support this product weight with these features, according to Nordenia—stands upright on the store shelf and offers a large billboard space for improved shelf impact. The vertical positioning is key, notes Nordenia, as competitive products are typically packed in layflat, bottom-gusseted bags or in rigid pails with minimal space for front-panel graphics. The proprietary multilayer structure is also said to reduce material weight by 77% versus the former PP pail and lid, resulting in savings in both shipping and disposal.
Notes Nordenia, “One pallet of bags equals 13 pallets of pails/lids. Pails/lids require 144 pounds of dunnage compared to the bags, which require 21 pounds of dunnage.”
For consumer convenience, the bag provides a handle for carrying and pouring, two reclosable features—a top slider and resealable tape—and a format that stands up upright in storage, without tipping.
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