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California eases environmental labeling law

Companies have a new defensive weapon against environmental labeling suits in California thanks to a revision of the state's environmental labeling law.
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FILED IN:  Sustainability  > Strategy
     

As before it is illegal to make any untruthful deceptive or misleading environmental marketing claim whether implicit or implied. But the new less restrictive law allows companies to use conformity to the Federal Trade Commission's (FTC) environmental marketing guidelines as a defense against any action brought. The state law defines environmental claim as any claim contained in the FTC guidelines. These guidelines currently are under review by FTC (see lead story).

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