Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective
Learn more
Article |

Winery selects label with alternative barrier coating

Ste. Michelle Wine Estates will transition to a pressure-sensitive paper label with a mineralized coating for its white wine that provides a high barrier for wet conditions.

Ste. Michelle Wine Estates of Woodinville, WA, has announced it is planning to transition to the EarthLabel™ adhesive label from Smart Planet Technologies, Inc. for its Snoqualmie white wine brand in the first quarter of 2014.

Originally developed for Ste. Michelle Wine Estates, EarthLabel utilizes a barrier coating between the paper and adhesive to provide a protective moisture barrier for wet conditions. EarthLabel incorporates EarthCoating®, an alternative to a 100% PE barrier coating that provides improved barrier performance while reducing plastic content.

“Our Snoqualmie brand is a great fit for the EarthLabel,” says Les Wallace, Packaging Manager for Ste. Michelle Wine Estates. “The 100 percent PCW paper in combination with the Smart Planet EarthCoating delivers a high-quality pressure-sensitive (self-adhesive) label material that will meet key performance requirements for our Snoqualmie wines regardless of the storage conditions. On the shelf, in a fridge, water or ice, we know the labels are going to look great. Our current plan is to transition to the EarthLabel material in the first quarter of 2014.”

Among the suggested applications for EarthLabel are white wine and beer bottles, as the barrier layer is needed to protect the underlying adhesive across the entire label in wet conditions.

According to Smart Planet, EarthCoating is a high-performance, mineralized coating alternative to 100% PE that provides superior barrier performance to moisture, oil, grease, and fatty acids at a cost-neutral price point. EarthCoating may be used on both virgin and recycled fiber substrates and is heat-sealable and FDA-compliant for direct food contact.

Related Sponsored Content

42 Best Package Designs: All New for 2016
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.