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French juice drink packed in aseptic pouch

Orangina-Schweppes France launches its classic Oasis fruit beverage for kids and teenagers in an aseptic pouch that offers an air-filled handle and attached straw.
As the fast-moving consumer goods market becomes more and more competitive, brand owners need to differentiate their brands from competitors. Oasis fruit juice from Orangina-Schweppes France has positioned itself as the healthy, fun, and refreshing still drink for kids and the whole family. By launching the new P’tit Oasis in Ecolean’s 200- mL aseptic pouch package, they offer an alternative package with an air-filled handle and an attached straw for their target group—kids and teenagers. The pouch is not only flexible and easy to use, says Ecolean, but it also has a low environmental impact since it uses a reduced amount of resources. 

“Our mission is to delight our local consumers with fun, refreshing, and natural moments of pleasure,” says Catherine Hubert, Research & Development director at Orangina-Schweppes. “We believe that Ecolean has the right package to fit this purpose.”

Adds Peter L. Nilsson, CEO of
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Ecolean, “We are delighted that the French market leader in juice drinks launches the P’tit Oasis in our Ecolean Air Aseptic package. It is a breakthrough in Western Europe, and we look forward to a long-term relationship.”

P’tit Oasis is sold in cartons of eight packages and is being distributed in 80%of all retail stores in France and Belgium.

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