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Coke launches 'second life' campaign

A clever campaign aimed at tackling plastic waste in Vietnam is taking off and will soon expand across Asia.
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FILED IN:  Sustainability  > Reusability

Coca-Cola is promoting a new way to give a “second life” to its containers by offering a set of interchangeable caps that turn bottles into, among other things, a pencil sharpener, a paintbrush, a glue dispenser, or a squirt gun.

Assisting is Ogilvy & Mathers ad agency. The campaign begins in Vietnam with a free giveaway of 40,000 caps in 16 varieties, and then the campaign will roll out across Asia. The campaign video says it all.

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