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Article | August 26, 2011
30% PCR PET for Marks & Spencer HBA bottle
Launched recently in the UK, a 300-mL PET bottle for Marks & Spencer’s Essential Extracts personal care range incorporates 30% Post-Consumer Recycled material.
RPC Containers Llantrisant has underlined its expertise in the use of PCR with the production of this container. The 30% PCR content is the optimum amount of material that can be incorporated into the bottles while still ensuring they continue to deliver a high-quality performance. In particular, the bottles maintain an excellent translucent clarity, which enables the products to be clearly visible, contributing to a high-impact on-shelf presence.
The M&S Essential Extracts range offers products such as handwash and hand & body lotion.
As part of M&S’ Plan A, its ethical and environmental plan, the retailer is committed to increasing the amount of packaging made from more sustainable raw materials such as recycled plastics.
Andrew Speck, Packaging Buyer at Marks & Spencer, said: “The right design and packaging is a key part for any personal care brand, but it’s equally important for us at M&S to ensure that we can lessen the environmental impact of our packaging wherever possible in line with our Plan A commitments. The 30% PCR bottles from RPC Llantrisant meet these two key objectives, enhancing our beauty products while reducing the overall carbon footprint of the pack. They are well suited for this range of natural ingredients products.”
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