Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
Article |

Brazilian sunscreen launched in sugarcane-based plastic bottle

After partnering with bioplastic manufacturer in 2008, J&J releases personal care product in packaging containing sugarcane-based plastic.
Print Reprint
FILED IN:  Sustainability  > Bioplastics
     

In December, Johnson & Johnson Brazil launched its Sundown line of sunscreen products into drugstores and supermarkets in new packaging containing sugarcane-based polyethylene from Braskem. The package is said to contain 60% green plastic and 40% recycled material, to help avoid unnecessary disposal of solid waste. To advise consumers that the package is made from Braskem’s material, the bottle exhibits an "I'm Green" logo on the front and back.   


The green plastic is produced from sugarcane ethanol, a 100%-renewable raw material. According to Braskem, using green resin not only prevents CO2 emissions, but it also removes CO2 from the atmosphere. For each ton of plastic produced, green plastic sequestrates 2.5 tons of CO2 released during sugarcane cultivation through photosynthesis. This is a significant gain compared to traditional plastic, whose production releases 2.1 tons of CO2, the company notes.

During the 2011/2012 summer season, Sundown estimates that it will avoid consuming around 100 tons of resin produced from petroleum and will avoid releasing the equivalent of about 630 tons of CO2 into the atmosphere. Sundown is the only brand in Brazil's sun-care segment to use this technology. It teamed up with Braskem in 2008 and since then has been working on developing new packaging made of green plastic.  


"Sundown is a brand that develops products for consumers to enjoy the right measure of sunshine. The sun is associated with joy, fun, outdoor activity, and nature and hence addressing the issue of sustainability by developing packaging that reduces damage to the environment reflects all that our brand stands for," says Sundown marketing manager Juliana Sztrajtman.

The green plastic is produced at Braskem’s Triunfo petrochemical plant located in the state of Rio Grande do Sul, with annual production capacity of 200 thousand tons.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.