Industry Watch

A shot of design for healthcare brands

 Terms like “metered dosage” and “clinical trial” are staples of healthcare products. But for savvy marketers competing in the evolving over-the-counter (OTC) pharmaceutical industry, concepts such as “sensory branding” and “transformative experience” are becoming essential additions to the list.This month, Shelf Impact! examines two OTC packages that embody these concepts through sensory perception, a marketing tactic rarely seen in healthcare packaging.

Companies

 Leister Process Technologies, Sarnen, Switzerland, formed a new master distribution network for the United States. The U.S. market will be serviced by the following factory-trained sales and service centers: Assembly Supplies Co., western region; Heely-Brown Co., southeast region; Hy-Tech Products, midwest; and Malcom Co., northeast region.

People

 Sandra Luciano was named director of marketing for Sharp Corp.

Selling, or simply selling short?

 An audit will help identify packaging ‘wear-out.’

Little consensus over child resistance testing for unit dose packaging

 Leading drug manufacturers as well as packaging suppliers are locking horns over changes to child-resistant packaging test standards. Wide differences of opinion have emerged as the Consumer Product Safety Commission (CPSC) considers a change to its test requirements for child-resistant unit-dose (U-D) packaging that was proposed by the Healthcare Compliance Packaging Council (HCPC).

Cartoned convenience (sidebar)

 The Convenience Pack for GlaxoSmithKline’s Trizivir medication for treatment of HIV/AIDS is contract packaged by Sharp Corp. The carton is a 16-pt SBS printed offset in three colors plus varnish.

Appointments, promotions

 Enercon (Menomonee Falls, WI): August Ray, vp, advertising. Moen Industries, Inc. (Santa Fe Springs, CA): Paul Martinez, dir., marketing and sales.

Relocations, expansions

 Zanasi USA (Minneapolis, MN), formerly MarCode, has moved its headquarters to 8601 73rd Ave. N., Suite 38, Minneapolis, MN 55428; phone: 763/593-1907, fax: 763/593-1941.

Supplier news: Domestic acquisitions, agreements

 Sharp Corp. (Conshohocken, PA) has purchased Iver-Lee Div. (West Caldwell, NJ) from Becton, Dickinson and Co.