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Sun Chemical: Inks add sensory impact to packages

Sun Chemical steps up its efforts to provide enhanced sensory effects through printing.
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The concept is offering new sensory branding using visual effect such as color shifting inks. They are also offering tactile effects with both soft touch and rough touch solutions.

The company is also showing a new patent-pending technology called "Peel'n Taste." It replicates a product's flavor in quick dissolving edible film strips.

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