Article |

Suave scores higher on brand perception

Unilever achieved another important objective besides increased sales and reduced production costs in the redesign of its Suave Professionals and Suave Naturals packaging. Research conducted after the redesign confirmed that the new packaging has heightened consumer perceptions of the brand.

Follow-up quantitative research on the Suave Naturals line offers several insights. Viewing the products in the new Suave Naturals bottle, consumers responded that:

• Their overall impression of the package design was 17% higher than with the previous design.

• Their quality perception of the product inside the package increased 25%.

• Their perception of the brand, when scored on the "premium look" attribute, improved 18%.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs: 2014 edition
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.