Shelf Impact
Packaging World June 16, 2014
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adalt1 Ready, (re)aim, fire: Target new audiences through package design
Not long ago, it seemed that supermarkets were designed to speak to one audience, and one audience alone: Mothers. But today, it's not all about Mom. Consumers are changing and so are brands. There are new generations, new behaviors, new attitudes, and ultimately new target audiences to consider.
adalt1 Learn how Beech-Nut jar became a disruptive force in baby food
Beech-Nut Nutrition transforms its products and packaging to better meet the needs of today's moms and bring them back to a declining category.
adalt1 The eight drivers of today's packaging trends
When looking at opportunities for new products and packaging, brand owners tend to speak of "trends." But what's behind those trends? What causes them to become part of the consumer's lifestyle? What motivates those trends?
adalt1 Nostalgia plays part in new Bosco syrup packaging
Updated packaging for two new flavors of Bosco syrups uses images to appeal to the brand's original fans—baby boomers—while conveying the product's health benefits.
adalt1 Brand repositioning: SafeSkin Kids sports wrap
Kimberly-Clark refreshes its SafeSkin Kids sports wrap line, with new products and with packaging that uses kid-friendly graphics while communicating efficacy to moms.
adalt1 Spice line extension builds on bold package design
Curry sauce and spice mix maker Green Saffron adds a new range to its portfolio, borrowing and building upon the bold, colloquial graphics used for its debut products.
adalt1 Soothing style quells tanning product fears
Package graphics for a new tanning lotion/skincare line feature a pattern of undulations, like swaths of silk, in hues of teal, gold, and magenta to convey a calming experience.
In case you missed it
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A toast to wine pack innovation
Sleeves make big noise for small pack
Learn to design for intuitive use
Design translates modern curry 'taste explosion'
Meet the new Daisy
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