Shelf Impact
Packaging World April 11, 2014
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Digitally printed labels convey the brand personality of Carmella's Italian Bistro
Building brand equity through print technology for high-impact introduction
Packaging drives Naturopathica® re-branding effort
Dynamic labels combine visual intrigue with tactile feel to create shelf appeal
On-pack coupon opens door of opportunity for small package
adalt1 Tap into consumers' emotions through packaging
Package structure, imagery, color, and fonts work synergistically to appeal to consumers. But what we really need to do is evoke positive emotions, memories, and personal context in a conscious and subconscious manner.
adalt1 Brand refresh: Geritol gets reenergized for new generation
Despite being a Baby Boomer at 60 years old, with its dynamic new branding, legacy nutritional supplement brand Geritol doesn't "look a day over 40."
adalt1 See how scented sunscreen differentiates with shapely structure
Consumers just love the new collection of Brightly Scented Sun Care® products from Miami-based SolScents, packaged in heart-shaped, perfume bottle-inspired containers in vivid colors that correspond to the seven scents.
adalt1 Color consistency for 700 SKUs is a challenge
Brand life-cycle management agency oversees the rebranding of three of Mondelez Europe's gum brands, ensuring color consistency across 11 countries and 700 SKUs.
adalt1 Salsa dip with a Southwestern vibe
Fresh, whole ingredients are the focus of package graphics for eight varieties of salsa dips under the Wholly Salsa line—a brand extension of Fresherized Foods' Wholly Guacamole product.
adalt1 BBQ brand grows in maturity
A rebrand for DennyMike's sauces and seasonings includes a refined look that reflects the products' high-quality ingredients plus larger-sized packs at a reduced price point.
In case you missed it
Our girl grows up: Morton Salt Girl gets makeover for 100th birthday
Give your package some muscle in the competitive protein product market
What a difference a label can make!
Moonshine maker goes legit; bottle tells his story
L'eggs Sheer Energy pack is a blast from the past
New dishwasher rinse bottle saves the day
Announcements
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Bridging the skills gap with local technical college collaboration
Bosch Automotive, Schneider Electric and TriCounty Technical College will share their success in creating a pipeline of highly skilled employees. Learn more about their collaboration during The Automation Conference, May 20-21 in Chicago.

See complete conference program here >>
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