Shelf Impact
Packaging World May 5, 2014
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VIDEO: Flip-top closures for vitamins
NutraGen II - Dispensing convenience for pills & vitamins
Success story: Juice Plus+® redesigns package to create better value for customers
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adalt1 See fashion-forward Redken's chic makeover
The Redken brand of hair products has built a reputation as "the fashion brand" in the professional hairstylist market. In 2013, after using the same packaging design for its Redken Styling line for eight years, the brand was due for a makeover.
adalt1 A toast to wine pack innovation
Phil Hurst CEO of Healdsburg, CA-based Truett-Hurst, Inc., discusses what it takes to create innovations such as those recently introduced by his wine company: a paper-wrapped bottle, a molded paper bottle, and a square glass bottle, among them.
adalt1 Sleeves make big noise for small pack
High-impact shrink sleeves are helping to maximize on-shelf presence in the U.K. for packs of the innovative Robinsons Squash'd super-concentrated squash drink.
adalt1 Learn to design for intuitive use
In the late seventies, the perceptual psychologist James Gibson altered the field of visual perception by proposing that objects have functional meaning to an observer.
adalt1 Design translates modern curry 'taste explosion'
New packaging for the Little Turban line of curry sauces takes a modern twist on traditional Indian patterns and lets the vibrant, flavorful product take center stage.
adalt1 Meet the new Daisy
Daisy Brand, the maker of Daisy Cottage Cheese and America's #1 sour cream, has announced its latest innovation for Daisy Cottage Cheese: new, modern packaging that highlights what makes "The Daisy Difference"-better ingredients.
In case you missed it
Tap into consumers' emotions through packaging
Brand refresh: Geritol gets reenergized for new generation
See how scented sunscreen differentiates with shapely structure
Color consistency for 700 SKUs is a challenge
Salsa dip with a Southwestern vibe
BBQ brand grows in maturity
Video | Presented by William Fox Munroe
Graphics and structure harmonize in 3D
Watch these five 360-degree videos to observe how award-winning package designs achieve a compelling synthesis of graphic impact and structural functionality. The WFM package design agency produced these high-definition renderings to show off its design work on a SpongeBob SquarePants “Egg Tin,” an ergonomic spray bottle for Invisible Glass automotive cleaner, and three other recent designs.
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